Bienvenue à Paris: BASF at in-cosmetics 2024

Beyond Beauty is our commitment to empower customers with the right solutions to unlock new opportunities in a transforming Personal Care market backed by digital services, and in line with consumers values and priorities. Gisela Nerva Farinha Pinheiro, SVP BASF Personal Care Europe, introduces our approach to unlocking the future of Personal Care.

Learn more: https://www.personal-care.basf.com/beyondbeauty